Introduction

The Asir Region appears as a rose of joy that has blossomed on the mountaintops of the Sarawat Mountains. Its fragrance has poured into the valleys in streams of aquamarine and waterfalls of sapphire, and its fragrance wafts over the plains and plateaus of Tihama like the melodious songs of shepherds and the vibrant songs of farmers.

Asir… green like the dreams of youth as they run toward a bright dawn, clear as the smiles of childhood that loves sun, spring, and fun.

Asir… an earthly paradise endowed by God with many colors of beauty, which makes it a unique world in which the greatness of civilization harmonizes with the splendor of heritage, and in which the modernity of development intersects with the wonderful decorations of nature. It is a mass of green extending to the horizon; Between peaks lofty in their magnificence, and valleys deep in their awe.

The trees in their forests ululate with joy, the roses dance to the rhythm of their stems, and the birds and butterflies sing transparent, sweet melodies. Asir...the home of pristine nature, the palette of stunning views, and the outlet of parks prepared with all the means of comfort, joy, and relaxation.

Countless and varied wealth, and vast spaces that fulfill various wishes and respond to diverse desires, so the dream is born from the heart of reality, bright and luminous, in harmony with its seasons, which it receives in its cities, villages, and hills with renewed joy.

Every year, Asir is bathed in the rain and wrapped in the elegant fragrance of joy, anticipating its guests who enjoy the care of officials, the warmth of its people, and the generosity of their care that knows no bounds.

Asir… the rose, the dream, the purity, the sweetness; When I saw it for the first time, it looked like a dawn bathed in the white of fog, and like an evening shrouded in the pink shade of moonlight, so I had a wish to see it among the most luxurious resorts in the world. Therefore, she is worthy and worthy.

With God’s help, this wish is being fulfilled, with the continued support of King Salman bin Abdulaziz Al Saud and Prince Mohammed bin Salman bin Abdulaziz Al Saud, and with the help of the sincere people of the region who realize that the dream is close at hand if the hands come together, the visions are united, and the capabilities are combined to create a brilliant present and a brilliant future worthy of Asir.

With God’s help, it will become the pearl of summer resorts in the Middle East.

Thanks go to the people of Asir who work with sincerity and enthusiasm to turn the dream into reality, and to the officials who extend the efforts with their hearts before their hands, so that we can achieve qualitative achievements that we are proud of, and establish pure tourism, with which we enter the field of the modern tourism industry from its widest doors, relying on will, knowledge, awareness, and technology.

Thanks also to those who completed this book, making it a milestone in the region’s journey, a witness to its transformation, and a record of its renewed beauty. Governor of Asir Region Turki bin Talal bin Abdulaziz Al Saud